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From the Hills
of Tuscany, Italy
To Homes
Across
the World
Success Story of 63 Years
In the sixties, Giuliano Magni created his first mattresses in a small workshop in Prato, Italy. It was the start of a revolution: the craft skills of Prato, the world capital of fabrics, were combined with new ideas about sleep and well-being. Since then, we have provided over 50 million people with peaceful sleep, thanks to models and solutions designed to meet our customer’s needs for comfort, relaxation, and health.

Over the years, the Magniflex mattress company has become a byword for comfort and well-being, presenting products that are the result of a passion for research and innovation shared by everyone who works for the company. We have over sixty years of experience, thanks to our major investments in research, design, and the development of cutting-edge production systems.

A 60‑Year Sleep Revolution

1960

The Birth of a Legacy

Production begins in a small workshop in Prato, Italy, where Giuliano Magni handcrafted the first Magniflex mattress.

1960

1980

Expanding Horizons

Firm mattress production grew and extended to the European market.

1980

1986

Innovation Takes Shape

Innovated the world’s first vacuum-packed mattress, revolutionizing distribution and convenience.

1986

1988

Scaling Production

Productivity grew to 1,000 mattresses per day, establishing Magniflex as a global contender.

1988

1991

Prestigious Collaboration

Partnership with designer Pierre Cardin marked Magniflex’s entry into the world of luxury fashion and design.

1991

2002

Industrial Growth

Started producing 10,000 mattresses per day, solidifying industrial leadership.

2002

2003

Global Expansion

Expanded into Asia, the Middle East, the EU, and the USA, becoming a global mattress brand.

2003

2010

Partnership & Growth

Partnered with Tonino Lamborghini brand and launched Magniflex in India.

2010

2015

Smart Innovation

Launched MagniSmartech, a hi-tech sleep monitoring and comfort system.

2015

2025

The Journey Continues

With over 60 years of innovation and excellence, Magniflex continues its mission to transform the way the world sleeps.

2025
1960
1980
1986
1988
1991
2002
2003
2010
2015
2025

What We Stand For

The Magniflex philosophy is based on four key values: excellence in rest, the importance of wellbeing, innovation drive and protection of the environment.


Each one of these elements help to realize one single dream: offering rest which is not only comfortable, but improves the overall quality of life that is in balance with the shared environment.

‍

Sleep Icon

Excellence in Sleep Science

With over 50 million mattresses sold worldwide, Magniflex combines legacy with research to deliver unparalleled rest and spine support.

Innovation Icon

Innovation with Purpose

Our mattresses feature patented Memoform® foam, Dual-Core comfort, MagniStretch (endorsed by the American Chiropractic Association), and advanced climate control—all designed to enhance wellness through sleep.

Sustainability Icon

Sustainability & Responsibility

We care for the planet as much as for our customers. Our mattresses are OEKO-TEX® certified, our factories are solar-powered, and our packaging is fully recyclable.

Health Icon

Health-Backed Comfort

Backed by medical certifications and orthopedic experts, we design solutions that not only comfort the body but also actively support spinal alignment and blood circulation.

With an Armonia Dual mattress from Magniflex, you don’t have to fight for comfort. You and your partner can each enjoy the feel you prefer—firm on one side, soft on the other.
Explore
The different combinations of layers in Memoform, Elioform, and Eliosoft offer different comfort levels that can be easily combined by removing the mattress cover and choosing your favorite solution.
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Magnicool Firm lies an advanced 3D Japanese fabric, specially engineered to combat heat and moisture. It doesn’t just regulate temperature—it creates a breathable micro-climate.
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Patented Memory Foam Innovation Science Made in Italy OEKO-TEX Certified Sustainability Patented Memory Foam Innovation Science Made in Italy OEKO-TEX Certified Sustainability Patented Memory Foam Innovation Science Made in Italy OEKO-TEX Certified Sustainability Patented Memory Foam Innovation Science Made in Italy OEKO-TEX Certified Sustainability

A Vision of
Inspired Living

The Magniflex philosophy is based on four key values: excellence in rest, the importance of wellbeing, innovation drive and protection of the environment.


Each one of these elements help to realize one single dream: offering rest which is not only comfortable, but improves the overall quality of life that is in balance with the shared environment.

WORDS FROM OUR HAPPY SLEEPERS

Crafting restful sleep, one mattress at a time. Discover comfort that truly lasts.

Inba Kishore

I moved into my new home in 2021 and purchased four Polyflex mattresses from Magniflex. Having a history of back pain, I was advised that Magniflex would help balance and support my spine. It has truly made a difference—now I sleep peacefully without any discomfort. My family and I have been using Polyflex for two years; it’s incredibly comfortable, durable, and easy to maintain. I genuinely recommend Magniflex mattresses to anyone looking for restful, pain-free, and refreshing sleep every night.

Kalyan Dannarapu

Choosing Magniflex was one of the best decisions I made when replacing my old mattress. A friend recommended it, and now I confidently recommend it to others. The brand’s representative explained every product feature in detail and even provided a hands-on demo, which helped me understand the technology behind it. The mattress offers exceptional comfort and support, far beyond my expectations. I’m completely satisfied with Magniflex and truly appreciate the professionalism and care shown throughout my buying experience.

Ashwini Gowda

I struggled with back pain for years until a family friend suggested the MagniStretch mattress from Magniflex. I’ve been using it for over six months now and I’m extremely pleased with the results. My sleep cycle has improved significantly, and the specialized back-support design has helped relieve my pain. The comfort and quality are excellent, and I wake up refreshed every morning. I strongly recommend Magniflex—especially the MagniStretch model—for anyone dealing with back pain or posture-related issues.

Suresh Kumar

Magniflex truly makes some of the best orthopedic mattresses in India. Their high-quality memory foam adapts to body weight and keeps the spine aligned during sleep, ensuring proper posture and deep rest. I’ve been using my Magniflex mattress for eight years now, and it still feels as good as new—no sagging at the edges or center. It’s durable, comfortable, and perfectly suited for families with children. I’m very happy with this long-lasting product and would recommend it wholeheartedly.

Aruna Srikanth

I’ve been using a gel mattress from Magniflex and couldn’t be happier with the comfort and support it provides. What impresses me most is their commitment to safety and health—no toxic chemicals, no odour from day one, and outstanding material quality. The mattress delivers a cool, relaxing sleep experience and maintains perfect shape over time. My overall sleep quality has improved immensely, and I’ve recommended Magniflex mattresses and pillows to many of my friends and relatives already.

Internationally
Certified

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Watch Our Story Unfold

63 YEARS

63 years of crafting
masterpieces

10000 +

Mattresses Produced
Everyday

50 Million +

Satisfied customers
worldwide

4000 +

Over 4000 stores
globally

100 +

Present globally in
over 100 countries