66 YEARS OF

Italian craft

It all started in 1960s Italy, with one man who truly believed in the life-changing properties of rest. Giuliano Magni arrived at Prato, Europe's finest & largest textile center, to handcraft mattresses in a small workshop, armed with the craft and commitment to revolutionize how we sleep.

And what started as a local craft has become a global benchmark for comfort, relaxation, and health. Over 50 million people across 100 countries later, the same founding philosophy still leads us: elevate rest through special attention to materials, rigorous research, and design-driven innovation.